The 2026 NBA playoffs have drawn a high-profile mix of celebrities and music figures to courtside, underscoring the league’s deep cultural ties to hip-hop. From Jay-Z and Travis Scott to actors and ...
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DJ Chika Takai brings Japanese hip-hop to the NBA
Balancing a large drink and a tray of loaded nachos in one hand, I walk up the steep stairs to my seat at the top level of Atlanta’s State Farm Arena. I hear the music before I see her. A bass-heavy ...
Kevin McHale, Larry Bird, Mark Aguirre, Bernard King, Isiah Thomas and Magic Johnson starred in a commercial for Converse "Weapons." Illustration: Kelsea Petersen / The Athletic; Photos: Brian Ach / ...
Shaquille O'Neal helped pave the way for NBA stars to find success in hip-hop. Damian Lillard followed suit with his lyrical talents. Illustration: Kelsea Petersen / The Athletic; Photos: Gabe ...
Rapper Chuck D, of Public Enemy fame, is one of several who agree that basketball greats and hip-hop excellence share a similar foundation. Shakeia Taylor and Jason Jones, The Athletic For decades, ...
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