In this article written exclusively for ExchangeWire, Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel ...

Tyson Foods touted the benefits of its multi-pronged protein strategy at the 2024 Barclays Global Consumer Staples Conference as the company continues shuffling its manufacturing capacity, closing and ...

As you prepare to lock in your 2026 marketing budget, one thing is clear: the landscape is changing too quickly to rely on last year’s playbook. Evolving trade policies, rapid advancements in AI, ...

DFS has selected e-commerce specialists, Salmon to create, deliver and manage the implementation of its new multi-channel e-commerce platform. The platform is set to be a key component for the sofa ...

After soaring to a $45 billion valuation in 2020, Peloton Interactive Inc. has been in an almost relentless freefall since 2021 as demand for its high-priced exercise equipment dropped after economies ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Change, something which has arguably always been at the centre of the advertising industry, has been more dramatic in recent years. The impending death of the third-party cookie has meant that ...

British fashion brand Mulberry is attempting to boost its ecommerce site with improved tech capabilities. Mulberry is deploying the hybris B2C Commerce, hybris Mobile and hybris Web Content Management ...

The world is changing—slowly, but inevitably. If your job requires you to advertise a product properly (or you’re simply interested in marketing), you’ve likely noticed how multichannel marketing ...