The latest big name in books isn’t Amazon — it’s McDonald’s. Children in the U.K. are finding vouchers for “Mudpuddle Farm” books in their Happy Meals next to the McNuggets and fries, reports the ...

McDonald's in the United Kingdom is now the country's biggest children's book retailer after deciding to replace Happy Meal toys with works of literature. On Wednesday, the fast food giant began ...

McDonald's UK's latest Happy Meal promotion features Mudpuddle Farm books instead of traditional plastic toys. The company plans to give out 9 million Mudpuddle Farm books within the next four weeks, ...

The fast food chain will give out 9 million Mudpuddle Farm books, written by Michael Morpurgo, over the next four weeks, after it signed a tie-up with the publisher Harper Collins. In 2011, sales of ...

Restaurant chain McDonald's is to give away nine million copies of Michael Morpurgo's Mudpuddle Farm books in its McDonald's Happy Meals for children, as part of a promotion with HarperCollins ...

From the red carpet to the golden arches: an unlikely champion in the battle to get children reading has emerged in the shape of McDonald's, which is set to give away nine million books by Michael ...

McDonald’s is super-sizing the U.K. children’s book market by replacing its Happy Meal toys with books. As part of a month-long promotion with HarperCollins, the fast food chain will give out nine ...

McDonald's is super-sizing the U.K. children's book market by replacing its Happy Meal toys with books. As part of a month-long promotion with HarperCollins, the fast food chain will give out nine ...

Bold and bright adaptation of Michael Morpurgo’s Mudpuddle Farm series, packed with catchy musical numbers The Animal Adventures of Mudpuddle Farm series of books is aimed specifically at the younger ...

Get Access To Every Broadway Story Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click. The musical adaptation of PIGS MIGHT FLY from ...

Based on the book by Michael Morpurgo, Muddlepuddle Farm. Pintsize, the most daring piglet on Mudpuddle Farm, loves nothing more than playing with his best friend Diana the sheep. When a fence is ...