This week the folks at Fujifilm are teasing their next big release of a camera, starting up with the letter "X" to make sure you know, right off the bat, that we'll be working with X-mount lenses.

For years, Japan’s Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are now a roaring ...

Because the market for vintage-loving hipsters who refuse to photograph things unless they’re captured in film is never-ending, Fujifilm has unveiled the next line of its Instax Mini instant camera to ...

The Fujifilm X100V and X100VI aren’t just among the best Fujifilm cameras; they’re also two of the best retro-styled cameras and one of the most popular compact cameras around right now. Unfortunately ...

The Fujifilm X-T10 is a new $800 interchangable camera that shoots 1080p 60 video amongst its other talents. With the seemingly unstoppable trend towards 4K video camera acquisition, it's easy, ...

The big picture: Fujifilm has been around for over 90 years, but it was only after post-Covid TikTokers elevated its retro-themed X100 series that the company's modern camera division began to thrive.

Fujifilm has been amongst the most important camera manufacturers pushing the retro-styled camera trend with its X-series bodies, and in the years since first introducing the line, the company has ...

Fujifilm’s covetable line of retro-looking cameras is getting a slim, compact sibling. The X70 looks like just the camera a lot of people have been waiting for. The x70 comes into to the line below ...