Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle for $300 million. Word to the wise, “Rokt” is pronounced “rocked,” not ...

Rokt, the e-commerce technology company specializing in real-time relevancy, has acquired mParticle, a leading customer data platform (CDP) provider, in a $300M transaction “Our mission at mParticle ...

Marketing technology startup mParticle has raised $35 million in Series C funding. The funding round was led by Harmony Venture Partners and included previous investors Bain Capital Ventures and ...

Ecommerce marketing company Rokt announced its acquisition of customer data platform mParticle for $300 million on Thursday. The deal is framed as a merger, but Rokt is taking a 100% stake ...