During his decade-long hiatus, Dos Equis' The Most Interesting Man in the World became decidedly uninteresting. Instead of winning lifetime achievement awards and sailing around the world, he started ...
Add Yahoo as a preferred source to see more of our stories on Google. The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole new ...
Add Yahoo as a preferred source to see more of our stories on Google. (Photo: Dos Equis) Dos Equis announced on Friday that it is reviving one of advertising's most recognizable characters, announcing ...
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Dos Equis’ most interesting man in the world is back — and this time, his backstory is in your hands
Dos Equis is revitalizing its The Most Interesting Man in The World mascot with an interactive campaign that places his backstory — or at the very least, his quips — in the hands of fans. On Monday, ...
Dos Equis doesn’t always embark on big advertising campaigns. But when it does, it knows who to call. The original Most Interesting Man in the World, the long-running character originated by Jonathan ...
Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand. Sales of the Heineken-owned Mexican lager dropped ...
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