As we enter 2025, the mobile marketing landscape remains a hot topic of discussion. Bold claims like "hypercasual games are dead" and "user acquisition is ...

Over the past year, global mobile apps have experienced rapid growth, with short dramas and AI apps thriving. The industry has transitioned from an exploratory phase to a period of explosive expansion ...

Moloco, a leader in operational machine learning and performance advertising, announced that it has been selected as the app ...

AI-powered mobile apps are rapidly shaping the digital economy, driving consumer engagement and spending. However, as this ...

Mobile applications are preferred by smartphone users over mobile Web sites because apps are more convenient, faster and easier to navigate, according to a new report from Compuware. With users ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

This mobile app marketing course bundle offers over 50 hours of hands-on training to help you master essential skills, from ...

Mobile apps are very much part of our everyday lives ... Knowing your customers and the industry are two major steps to success. The marketing may be crowded, but there is always room for new apps ...

Dave Bell, Co-founder and CEO of Gummicube, looks at mobile marketing in the context of user acquisition and App Store Optimization. There are over 5 million apps on the Google Play Store and Apple’s ...

Due to this, mobile users have gradually moved away from using ... t click or purchase a product through an ad. ULTIMATELY, IN-APP advertising offers endless marketing opportunities and it is time ...

Over the last few years, app marketing has been driven by the measurement of downloads and installs. Initially, app marketers generated thousands, even millions of installs, and all was good in ...

REPLUG, a mobile app growth agency, hit major milestones in 2024, including generating over 18.69 million app installs and ...