Minimalist logos dominate branding for a good reason ... Simplify shapes, reduce text, and avoid excessive details. Ask yourself: Does this element add value to the design, or is it just decoration?

The above and below minimalist logos of MLS teams were created by freelance illustrator Daniel Nyari, a member of the Futbol Artist Network. The rest of the logos from around the league can be ...

We've become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin', or Slack). But as new research suggests, many minimalist logos aren't effective ...