Objective: To visually convey our understanding of and response to a risk event, to show how that risk links to applicable metrics, and to demonstrate that measures are being taken to mitigate future ...

The experience data metrics we collect throughout an ecosystem can be invaluable for decision-makers who devise and execute strategies in competitive marketplaces. However, many organizations face a ...

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

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For years, marketers have measured the success of their campaigns by reviewing traditional performance metrics such as clicks, impressions, click-through rates and bounce rates. As data and content, ...

Steps CMOs can take to become more successful in delivering customer experiences that add value for both the customer and the organization. CMOs want to make CX investments that will drive the most ...