A simple roll of adhesive tape may seem far removed from advanced technology. Yet researchers at Penn State have uncovered something remarkable hidden in this everyday material.

Why do bad memories often linger more vividly than joyous ones? From the sting of social rejection to the trauma of a near-death experience, adverse events can be etched into our memories with ...

We know our past selves have changed—physically, emotionally, cognitively, interpersonally—but we also know that we are the same person from childhood into early adulthood and beyond. It's easy to ...

Repressed memories are memories that we unconsciously avoid thinking about, usually because of a traumatic experience. These memories are thought to be unconsciously blocked for several years and are ...

Learn how our brain stores organizes and stores memories in our sleep, making it easier for us to remember them. We’ve known for some time now that during sleep, the brain undergoes a memory spring ...

A study from the University of East Anglia is helping scientists better understand how our brains remember past events—and how those memories can change over time. A new paper published in ...

Fruit of the Loom's logo never had a cornucopia and you didn't have pizza for dinner last Friday. By RJ Mackenzie Published Jan 27, 2026 9:01 AM EST Add Popular Science (opens in a new tab) More ...

Google, Apple, Microsoft, and Facebook all have memory reminders — and they can be turned off if you don’t like them. Google, Apple, Microsoft, and Facebook all have memory reminders — and they can be ...

Traumatic memories had their own neural mechanism, brain scans showed, which may help explain their vivid and intrusive nature. By Ellen Barry At the root of post-traumatic stress disorder, or PTSD, ...