Maybelline Lash Sensational Sky High Mascara is the answer if your priority is length, not bulk. The flexible, skinny brush ...

Beauty writer Eve Rowlands tested out three of Maybelline's newest mascara colours and one of them made her eyes pop ...

WHEN Maybelline announced that it was launching colourful versions of its cult Sky High mascara, the beauty industry gasped. Beauty editors shared snaps of the news to their stories, and ...

Maybelline is under fire again for hiring a bearded makeup artist to star in its latest ad — just weeks after the brand fielded calls for boycotts over tapping Dylan Mulvaney to promote its concealer.

In a word, drugstore foundation shopping is a struggle. Between the bottles that weirdly distort every shade, the mystery of figuring out which finish you're in for, and the far and few options for ...

Maybelline is paying homage to perennial summertime favorite with their latest buzzy drop. The brand is known for launching trendy collaborations with the likes of Gigi Hadid, but right now, it's the ...

A relaunch of the iconic tagline that debuted in 1991 is part of the L’Oréal-owned brand’s marketing to Gen Z. L’Oréal-owned Maybelline joins a growing list of marketers that are dipping into the ...

The ire of conservative consumers has now focused on makeup brand Maybelline for partnering with trans woman and biological male Dylan Mulvaney for a recent makeup ad. To celebrate Mulvaney’s gender ...

Conservative media figures and social media users are targeting Maybelline, the latest in a long line of businesses branded “woke” for progressive marketing, for posting a makeup ad featuring a ...