Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s ...

Thin Film Electronics ASA ("Thinfilm"), in conjunction with publisher John Wiley & Sons, Inc., has announced the release of a new book titled NFC Mobile Marketing For Dummies. The book is an easy to ...

Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential ...

Social media has come a long way in a very short amount of time. It has allowed business owners to take a whole new approach with their brand awareness campaigns, marketing and PR. Location-based ...

IAS B2B Marketing has worked with the publishers of the â For Dummies’ guides, John Wiley & Sons, and produced B2B Marketing for Dummies. The winner of our 2009 B2B agency of the year award said it ...

If you haven’t yet seen it, Medium.com is a super hep blog from the creator of Blogger and Twitter. It features thoughtful and well-written articles on a wide-range of topics including how to improve ...

IAS b2b Marketing has worked with the publisher of the 'For Dummies' series to create a guidebook for the B2B marketing industry. The Cheshire agency says the book "demystifies the complex world of ...

Content marketing remains a huge opportunity for publishers, says David Palmer, marketing director at John Wiley & Sons, and the man responsible for maintaining the “Dummies” brand. “We often read ...

People often ask me what it takes to be an entrepreneur. The most important quality, I tell them, is resilience—the ability to bounce back from failures and learn from mistakes. But another quality is ...

Having read too many terrible corporate press releases in my time, the importance of good business writing is a subject that’s close to my heart. Business Writing for Dummies is an excellent read for ...