As a beauty-enthusiast who loves sleep, I tried to simplify my morning makeup routine. This bundle from Merit lets me do it ...

The world has been captivated by the seemingly flawless, glass-like skin of Korean stars. While the famous "10-step routine" ...

Mornings are hard. Yogi Beth Cooke reveals her go-to, 4-step easy makeup routine that makes you look much more awake in under 5 minutes. Ah, the eternal dilemma: You snooze for those extra 20 minutes, ...

Charlotte Cho, creator of Soko Glam, says that the Korean 10 step skin care routine shouldn't *actually* have 10 steps in it. Ever since K-beauty made its way to the U.S., the phrase has become ...

The Rhode founder is spreading holiday cheer and beauty! Hailey Bieber spread a little holiday cheer in the most glamorous way. The Rhode founder recently shared her festive makeup routine in a TikTok ...

Brenda Song’s makeup routine is significantly different (in a good way!) from her 2003 glam. Song, 37, broke down her beauty steps via Merit Beauty’s TikTok on Monday, April 7, and even she couldn’t ...