The annual holiday tradition was first held in 1924. To celebrate Thanksgiving, here are 14 iconic moments in its history ...

The 99th Macy’s Thanksgiving Day Parade set a new viewership record with 34.3 million combined viewers across NBC and Peacock. The NBC telecast saw significant growth across all demographics, ...

This Thanksgiving, we pay tribute to our fallen balloons, floats, and performers over the years. Oof, that sounded grim. To be clear, no Macy’s parade performers have “fallen” in the death sense of ...

This year's Macy's Thanksgiving Day Parade set an all-time viewership record across NBC and Peacock, delivering 34.3 million ...

Since 1924, the parade has become an annual New York City tradition, with the route seeing its fair share of big and small inflatable mishaps ...

Now in its 99th year, the parade marches 2½ miles through Manhattan, allowing onlookers to see 34 balloons as they soar above NYC.