INVISTA LAUNCHES LYCRA SPORT: Invista is looking to put a more prominent stamp on the outdoor and activewear markets with the introduction of the Lycra Sport label. Fabrics qualifying for the Lycra ...
Invista, the world’s largest integrated fiber company, is rebranding its man-made fiber line, Lycra, to consumers with the message, “Lycra Moves You.” The company said the new slogan enhances the ...