In the Post article, Levine and Stephanie Nguyen, former chief technologist at the FTC, warn that loyalty programs have ...

Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up paying more than they did before.

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Hotel loyalty is getting more competitive and more creative at the same time. Big brands are... The post What Hotel Chains Are Doing to Win Guest Loyalty in 2026 appeared first on The Daily Dive.

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. Loyalty marketing is big business and increasing in importance. According to a 2024 report on the loyalty ...

Carnival’s loyalty program, officially called the VIFP Club (stands for Very Important Fun Person), is designed to reward the cruisers who have sailed with Carnival the most. Members get exclusive ...

Bill McColl has 25+ years of experience as a senior producer and writer for TV, radio, and digital media leading teams of anchors, reporters, and editors in creating news broadcasts, covering some of ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. According to performance marketing agency Media Culture’s “Holiday ...