Understanding the importance of convenience and personalization, Kirby Foods has embraced RSA America’s Loyalty Program, ...

By offering points, levels and rewards, brands increase engagement, loyalty and sales while collecting valuable user data ...

they can promote deeper loyalty and drive sustained revenue growth. Personalization is crucial to a successful marketing strategy, but true personalization goes far beyond simply categorizing ...

The loyalty scheme, which is in the second phase of its trial, is acting to drive incremental frequency said Domino’s UK CEO.

Hotel guests who can customize their rooms by selecting the layout, snack bar offerings, and softness of the pillows are more ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust ...

Ramadan is much more than a period of fasting. It is a season of reflection, renewal, and deep community bonds that resonate ...