Beginning on Jan. 1, NASCAR’s top series will be called the Monster Energy NASCAR Cup Series. NASCAR made the announcement on Monday in conjunction with the reveal of its first new logo since 1976.

NASCAR isn’t dropping the term “Cup Series” from its top level with the addition of new sponsor Monster Energy. The sanctioning body announced Monday that the soon-to-be former Sprint Cup Series will ...

There’s the battle on the court. Then there’s the battle in the court. Win or lose the NBA championship, the Toronto Raptors will have to fight for possession of a team logo that – this week – seems ...

A tiny Virginia craft distillery is hoping to slay a monster. Family-owned MurLarkey Distillery in Bristow says it is taking the fight to Monster Energy, the energy drink company, over the right to ...