Trump posted an AI-generated video mocking Cracker Barrel's controversial logo rebranding effort that removed the "old timer" ...

Cracker Barrel sales slid immediately after political backlash on logo change - Cracker Barrel executives reportedly spoke to the White House and told Trump officials the president’s commentary convin ...

Cracker Barrel said it’s scrapping a redesign of the folksy restaurant chain’s logo following a backlash over a “woke” rebranding campaign that was even joined by President Trump. “We thank our guests ...

Branding experts weighing in on Fox Business labeled the rebrand a “cardinal branding sin,” arguing that Cracker Barrel failed to anticipate the powerful emotional response tied to such a longtime ...

The chain, known for its farmhouse aesthetic, ignited a social media firestorm when it announced its “fresh” rebrand last week. By Hannah Ziegler Cracker Barrel announced on Tuesday that it would keep ...

Cracker Barrel CBRL1.23%increase; green up pointing triangle said it is reverting to its “Old Timer” logo after a rebrand ignited a culture war. “We said we would listen, and we have. Our new logo is ...