To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

Honda has announced it will be refreshing its brand identity in 2026, revealing an updated logo to usher in the brand's next wave of electric vehicles.

Logos are everywhere. They’re printed on your shirt, stamped on your morning coffee cup, and glued to your phone. We interact with them constantly, often without thinking twice. These tiny symbols ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...

The PyeongChang Winter Olympics may be over, but there’s already chatter about the next games. On Wednesday, Tokyo released the official mascots of the 2020 Summer Olympics: a pair of futuristic ...

If you've always noticed something odd about the HBO logo on their streaming platform, here's why: it's poorly designed.

Logos are an integral part of American sports. It is a great aspect of the whole fan experience. Defending your teams—or criticizing rival organizations. There is, however, more than meets the ...

Designing golf logos is part art, part science, with impacts that affect everything from a club's image to its bottom line.