No product category is safe from advertising cliches. The proof is in the glue: if even adhesives have their standard pitch, then nothing is safe. Exhibit one is the famous ads of people using super ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. A local company made its Super Bowl debut ...

The wild Loctite ad on the Super Bowl created a buzz that just might, ah, stick, and that’s good for the Hartford-area brand. It gained attention partly because the 30-second spot was the brand’s ...

Are you a print subscriber? Activate your account. 14 hours 46 min ago By Jack Neff - 14 hours 52 min ago By Garett Sloane - 19 hours 54 min ago By Ewan Larkin - 20 hours 53 min ago By Tim Nudd - 22 ...

There's nine days left until Super Bowl XLIX and the talk about game-day TV ads is already heating up. One little-known glue company from Ohio, Loctite, is one of a dozen companies buying a Super Bowl ...

If you're looking to keep the various fasteners in your latest mechanical project firmly where they're supposed to be, a few drops of Henkel's Loctite threadlocker can do you some good. These liquid ...

How do you make an adhesive brand a household name? Throw a dance party during the Super Bowl full of people wearing fanny packs! That’s what Fallon did for Loctite with a spot called “Positive ...

Chinese authorities have arrested 103 people suspected of being involved in a multi-million dollar counterfeit glue ring that made products purporting to be ones manufactured by German adhesive brand ...

Loctite’s reformulated threadlockers combine sustainability with uncompromised performance, helping industries keep fasteners ...