Lead follow-up is where most sales opportunities are made or lost. Follow-up isn’t just about sending a series of emails; it’s about creating a conversation, building trust and offering genuine value.

Lead follow up might be an art, but it’s an art that’s worth studying closely. This new guide from emedia will show the best practice for following up those all important leads. Lead follow up might ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

I’ve been running my business, PostcardMania, for over 27 years, and I have contacts in my database that are just as old. Keeping those “old” leads in my sales funnel is one of the key reasons I’ve ...

There is often too much emphasis from marketers on how they are going to generate sales leads, with not enough importance put on how they are going to be converted Sales and marketing no longer work ...

Recently, I had a phenomenal connection with an exhibitor at an industry trade show. We really clicked, the conversation flowed and their solution looked like a good fit. So when I got an email from ...

Circle prospecting is still a proven and effective way to find real estate clients. The beauty of incorporating circle prospecting into your overall lead generation strategy is that you can customize ...