Not only are users gifted with a new doll, but they get the enjoyment of unboxing secret accessories and styles, and expanding their LOL Surprise! Doll universe with bigger add-ons for the ...

Moments after hearing about the LOL Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular — and increasingly sold out — toy. But first, she had to figure out ...

L.O.L dolls, updated Hatchimals, Ryan's World Super Surprise Safe and more YouTube star toys are among 2019's top toy trends this year.

LOL Surprise dolls have become the hottest toy this holiday season, earning a spot on multiple best-seller lists. "LOL is the biggest thing that we have ever done," says Isaac Larian, CEO of MGA ...

Created by the L.A.-based Larian family, the unboxing-themed dolls are manufactured exclusively by the Larians’ firm MGA Entertainment, the world’s largest privately-owned toy company (the ...

Moments after hearing about the L.O.L. Surprise! Big Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular – and increasingly sold out – toy.

Moments after hearing about the L.O.L. Surprise! Big Surprise on a Chicago radio station, Crystal Lessner was on the hunt for the popular — and increasingly sold out — toy. But first, she had ...