Age ain't nothing but a number for Dame Helen Mirren! The British actress, 69, is starring in her first commercial for L'Oréal Paris since she was named brand ambassador last fall. The ad, which ...

Just days after British beauty blogger Amena Khan made headlines for being the first hijab-wearing woman featured in a hair campaign by landing a deal with L’Oréal Paris, Khan is backing out of ...

L’Oréal Paris has tapped Winona Ryder to appear in a campaign tied to a massive rebrand of its U.S. hair business, WWD has exclusively learned.

L’Oréal Paris better start working on their next red lipstick, because they’ve just added another beauty to their roster: Supermodel Karlie Kloss, 22, who made the big announcement to editors ...

No gushy Hallmark ad or animal-filled Budweiser Super Bowl commercial has ever made me cry. That just changed with the release of Camila Cabello's first-ever L'Oréal Paris ad.

Back in 2020, L’Oréal Paris launched the Stand Up Against Street Harassment program, in partnership with Right To Be, to fight against harassment of all forms. New stats show that even though ...

Beyonce is continuing her endorsement deal with L’Oreal Paris and appearing in the company’s 2011 “Feria” hair color campaign. The new ad shows a golden haired Bey dancing while her track ...

L?Oréal Paris is adding a new mobile aspect to bring its print ads to life via QR codes. The cosmetics and beauty company is including QR codes within print ads in the August issue of Allure magazine.

NEW YORK — Beauty company L'Oréal Paris has applied image recognition technology to target product ads based on the hair color identified in photos of faces for its Ombré campaign, which is ...

The controversy over the recent L’Oreal Paris ad for Feria hair color featuring an allegedly whitewashed Beyonce (right) should spur talk about the perils of skin bleaching.

L?Oréal Paris is adding a new mobile aspect to bring its print ads to life via QR codes. The cosmetics and beauty company is including QR codes within print ads in the August issue of Allure magazine.