One editor tried out L'Oréal's Color & Co personalized color line on her dark-brown curly hair. These are her results!

L’Oréal’s Colorsonic hair-dyeing device takes the guesswork out of coloring your hair at home, distributing dye to your roots at the touch of a button and a fraction of the salon price.

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company.

More than 110 years after introducing the first hair color, L'Oréal is launching two new technology-driven products that were seven years in the making.

L'Oréal has signed an agreement to acquire Color Wow, the hair care brand started 12 years by serial entrepreneur Gail Federici that is best known for its hero product called Dream Coat ...

Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad ...

L'Oreal announced the release of the Colorsonic, a wand-like device that makes at-home hair dye simple and mess free. It also announced the Coloright, a diagnostic tool for salon professionals ...

At home hair color can be a tricky process. Thankfully we found the best at home hair dyes for professional results, according to experts.