Kovel/Fuller Interactive, Jiffy Lube’s agency, partnered with SMS specialist 4Info for the campaign. The ads will run on 4Info SMS traffic as well as on 4Info partner text traffic such as E! News and ...

A recent ad campaign for Jiffy Lube that featured mobile coupons produced significant redemption, including approximately 50% from new customers. The program, created by KCCQ-FM Ames, Iowa, proved the ...

The Cricket Perks pilot program, powered by Mobile Posse, underscores a push by advertisers nationwide to find creative ways to reach potential customers. Subscriber can access content such as the ...

How can businesses in this economic slump extend their traditional media buy by adding a mobile component and benefit? Ask a local Jiffy Lube auto oil change location in Ames, IA. KCCQ, one of a group ...

Targeting young car owners with fickle loyalty, Jiffy Lube in Los Angeles has launched a geo-targeted mobile ad campaign offering coupons for oil changes. Kovel/Fuller Interactive, Jiffy Lube's agency ...