The new JCPenney mailer will focus on home and lifestyle products and not on fashion, which comprised a large portion of vintage JCPenney catalogs that still can be found online.

JCPenney is bringing back the catalog. The company found that people would look through the catalogs and then buy items online.

Still, the new catalog will be a shadow of its former glory, given that the original Big Books often exceeded 1,000 pages. Penney began printing catalogs in 1963, jumping into a retailing strategy ...

A half-decade after getting rid of its bulky merchandise catalog, JC Penney has decided to print one again. Company officials say data shows that many of JC Penney online sales came from shoppers ...

JCPenney is guaranteeing Christmas Eve delivery for all orders placed through the catalog or online by 10:00 AM CST on Dec. 23. Customers wishing to avoid prying eyes can also arrange to have their ...

An online group is criticizing JCPenney for a catalog that features a Dallas gay couple and their children. One Million Moms is asking its members to avoid shopping at the Plano, Texas-based ...

JCPenney will no longer publish its twice-yearly “big book” catalogs and will dedicate those resources to a range of customized, more timely specialty catalogs, continued targeted growth ...

Kara Anderson, of Peabody, Mass., looks through “The Big Book” JC Penney catalog at a store in Peabody. This year’s edition is the last one to be published.

JC Penney announced it will forego the distribution of its 36-year-old, 1,500-page epic catalog, “The Big Book”, in favor of more frequent, smaller niche mailers throughout the year.