A rediscovered page from a 1974 JCPenney's catalog has gone viral online, as internet users are left both marvelling and shocked at just how high high-waisted pants were. JCPenneys began its ...

Retail catalogs from the 1970s and 1980s are often parodied for the fashions and lifestyles their thick volumes chronicled. But one column about the 1977 J.C. Penney spring/summer Big Book catalog ...

Even with a deep knowledge of the dry facts and figures of history, and even with a period as recent as the 1970s. Fortunately, we have the Fall/Winter 1977 edition of the JC Penney catalog, which ...