Forbes contributors publish independent expert analyses and insights. Creator of Emma's Edition & the Creative Edition Podcast. Instagram continues to evolve in ways that prioritize connection, ...

Instagram Reels have fundamentally transformed short-form video consumption patterns, generating over 200 billion plays monthly and capturing 30% of all Instagram engagement since their 2020 debut.

In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

More than half of all ads on Meta's Instagram ran in the service's short-form video product Reels in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. The shift ...

The last few days of December are no longer just about parties and holidays. For many people, it is also about looking back at the year that went by. Instagram's year-end recap posts have become a ...