Washboard abs, stain-free carpets, and the ability to dice a tomato with a playing card: Do these promises sound familiar? These are just a few of the claims made by some of the world’s most ...

Before “influencer” was a job title reserved for the likes of social media personalities marketing different products to folks scrolling aimlessly at home, infomercials existed to turn us into suckers ...

It's hard to deny the power of infomercials. Why else would we buy body-warming Snuggies or send our gold to Ed McMahon and MC Hammer for cash? Infomercials have grabbed our attention, gotten stuck in ...

The Screen Actors Guild's 2003 Commercials Contract, which has been extended to 2008, covers infomercials shot on film, although the guild also has a separate five-page agreement that deals with them ...

The infomercial follows a simple formula: Hyperbolically overinflate a frustration of daily life, earnestly present a corny product as the easy solution, wonder aloud how expensive such a product ...

“It chops, it dices, it slices/ It never stops/ Lasts a lifetime, it mows your lawn…/ It picks up the kids from school/ It gets rid of unwanted facial hair/ It gets rid of embarrassing age spots/ It ...

NOTHING GOOD IS on TV between 1 a.m. and 6 a.m., and for good reason. Nobody's trying. It's the time period known euphemistically in the media business as the "Post Late Fringe," and less ...

If you’ve got a product that lends itself to a live demonstration, you may want to think about infomercial advertising. First, let’s all admit we’ve watched a few and move on. Maybe it was because we ...

The infomercial follows a simple formula: Hyperbolically overinflate a frustration of daily life, earnestly present a corny product as the easy solution, wonder aloud how expensive such a product ...