So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...

Influencer marketing has become a powerful tool for customer acquisition across various industries. We asked experts to share one way they’ve successfully utilized influencer marketing to reach a ...

Aspiring influencers in Ghana planned their 2026 careers with 10 key resolutions that shaped content, boosted growth and ...

Eddie Infante, 23, started posting comedic videos on TikTok after he graduated college. His content seems effortless — jokes about dating as a young gay man in Southern California and a lot of food ...

The 2024 Billboard Latin Music Week welcomed Domelipa, Mario Bautista, Marko, Sophia Talamas, and Yeri Mua for a conversation about the synergies between content creation and music. Moderated by ...

As social media influencers become more important to restaurant marketing campaigns, many brand leaders are left wondering how to run an effective influencer campaign. How should they find influencers ...

Bennet Northen, who goes by @bennetnorthen on TikTok, went viral this month with 7.8 million views showing why "influencer makeup" isn't realistic for most people's everyday lives. TikTok / ...