Influencer marketing has been on an impressive upward trajectory over the past few years—growing from $1.7 billion in 2016 to an expected $16.4 billion this year. While what often comes to mind are ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

Founder and CEO of Heepsy, an influencer marketing software which makes it easy to find and choose the right influencers for your campaigns. Influencer marketing works, but don't just take my word for ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

This post is sponsored by Kobe. The influencer marketing playbook has officially changed. Follower counts no longer guarantee impact, and polished content is losing to raw and relatable moments.

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Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

Influencer marketing has become a significant part of the digital economy. Influencers allow brands to reach highly targeted audiences, and their endorsements are often perceived as more authentic ...

In recent years, a wave of high-profile scandals have hit France’s influencer sector. Reality television star Nabilla Benattia-Vergara was handed a €20,000 fine for promoting Bitcoin to millions of ...