The answer seems to be that it depends on the brand, the logo, and the circumstances. An infographic (below) from DesignMantic examines how iconic brand logos have changed over the past 100 years, ...

Watch as we bring the most famous brand logos to life with colorful and creative pancake art! From iconic snack brands to popular companies, each design is carefully crafted to capture their unique ...

How have iconic logos evolved over time? Do logo changes tend to correspond to periods of revenue growth for brands? To find out, C+R Research examined the important logo changes of 13 well-known ...

Volkswagen has unveiled its new corporate logo. The new one looks a lot like the old one, but the V and W are thinner, as is the trim around the circle that encompasses the two letters.

Korean Air rebrands for the first time in 40 years with a simplified new look by Lippincott designed to reach global ...

Brand guides warn against stretching or otherwise manipulating a logo’s shape ... In a promotional video from Ogilvy New York, Coke’s iconic red can is crushed by an invisible force, drawing ...

As you can see from the video, and the logo history graphic below, the Ford logo has indeed always had the curlicue. People can't believe it in the comments, which is an excellent example of the ...

outdoor ads featuring only a partial display of the airline’s logo garnered praise. As Leonard noted at the time, “Only truly iconic brands can say less.” “While a return to simple ...