ITV, the UK commercial broadcaster, has reinforced its rugby offering after securing a two-year extension to its long-standing rights agreement with Prem Rugby, English rugby union’s top-tier league.

ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will ...

Irish rugby players are to compete for attention against sponsors as ITV will air in-game adverts for the first time. As part of a new rights deal, split-screen adverts will appear on ITV as scrums ...

Prem Rugby has extended its deal with ITV to keep England’s top flight league on free-to-air television. The partnership will see the broadcaster show seven matches per season, including the final. It ...

ITV will screen ads during live action of England rugby matches for the first time this week, it has been reported. Up to two commercials will air during breaks in play before a scrum in each half of ...