According to the Statista study, 50.8% of respondents indicated that humor is the tone that most attracts them in an advertisement ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 44 sec ago By Tim Nudd - 4 hours 29 min ago By Gillian Follett - 5 hours 29 min ago By E.J. Schultz - 5 hours 29 min ...

It takes a brave brand to literally sh*t on its own products. The Drum’s in-house humorologist, Paddy Gilmore, believes Ikea ...

Advertisers bet big that viewers were turning to the Super Bowl for a comforting escape, and delivered a series of advertisements that relied on familiar celebrity faces, light humor and plenty of ...

Apple's recent advertising campaign in China has taken a playful twist to highlight the security features of its iPhones. After partnering with a famous comedian, Apple released humorous video ads ...

Humour in advertising is on the rise and Christmas ads should be funnier this year, Kantar has found. So far this year 56% of ads have aimed to raise a smile, which, if the trend continues, will make ...

It’s time to stop taking advertising so seriously. Let’s put the laughs—and the growth—back into marketing. The Fast Company Executive Board is a private, fee-based network of influential leaders, ...