Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

Google’s Smart Bidding system is a set of automated ad bidding strategies that use machine learning to help optimize bidding for conversions. It makes it easier for marketers to increase sales, leads, ...

Search Engine Land » Platforms » Microsoft » Microsoft Advertising » How to write ad copy that actually converts (and 3 major mistakes to avoid) Chat with SearchBot Please note that your conversations ...

Native advertising has emerged as a relatively new way of marketing. As the word “native” suggests, the advertorial looks and feels just like an article to the reader with similar features of content ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

Of course my advice to marketing folks who want to write their own ads should be, Don't—use a pro writer like me. (We're really good, and we've got mouths to feed.) But when you want or need to write ...

Gen Z is particularly fond of pickles, while other consumers focus on health benefits. Reddit is handing over some advertising tasks to artificial intelligence with a chatbot that writes copy. On ...

Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it. Writing ad copy quickly becomes second nature to the experienced ...