Learn from your favorite viral TikTok stylists how to most safely color your hair at home, using beloved brands like ion, Kristin Ess, IGK, and more.

Experts weigh in on TikTok's viral dark blonde versus light brown hair color debate — here's the official verdict.

Purple shampoos are typically used to prevent yellow tones in blonde hair and highlights. Here's how to use them the right way, according to professional colorists.