Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Key performance indicators, or KPIs, are the data that tell you ...

Most people who run a business or part of a large company struggle when it comes to setting KPIs – Key Performance Indicators. You can also ask what are the most important of the person’s key ...

KPIs in wastewater treatment are measurable values that reflect how effectively a facility is meeting its compliance and ...

Since the introduction of iOS14, tracking the return on investment of marketing spend has become much more difficult. This is because marketers don’t have access to all the customer data as traffic ...

Are your KPIs driving real fleet improvement? Learn how to set smarter, data-driven benchmarks, track success like top-performing fleets, and apply proven strategies to optimize operations. As a fleet ...

KPIs focus on strategic business objectives, while metrics provide supporting data. Understanding this distinction is key for successful customer relationships. Create KPIs through collaboration with ...

The best customer wins feel natural, making the right connections at the right times. But business owners know there’s a method behind the magic, as well as plenty of hard work, passion and tough ...

Success in programmatic advertising is relative. You might acquire a customer by finding her on digital channels via your demand-side platform, but you’ve failed if the cost exceeds the value of that ...

As its name suggests, digital transformation is in a state of flux. Business leaders are increasingly acknowledging the importance of implementing a strategy for making digital tools and ideas the ...

For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time and resources to ...