There’s a reason Substack and Beehiiv are so hot right now: Email is a powerful tool. Billions of people check their inboxes every day, giving the medium more reach than any social media platform on ...

The best way to start your email is to make an impact — choose a hook that talks directly to your target market’s problem. Your outreach is not just about sending emails. It is about sending the right ...

By some estimates, the average office worker gets 120 emails a day. Responding to all of those messages would consume the entire workday. I admit I delete nearly every single mass email and generic PR ...

Because open rates have become unreliable, you'll want to really pay attention to your clickthrough rates (CTRs) to gauge email performance. After all, you don't want people to just read your ...

Most entrepreneurs waste their email list. They send bland updates that their subscribers don’t read. They write like they're speaking to a crowd instead of one person. Their open rates tank and their ...