OTT is the U.S.’s fastest-growing advertising channel. Maximizing its monetization potential means more than stitching ads. The post How To Unlock Dynamic Ad Insertion’s Full Potential For Live ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

As B2B marketers, we’re used to treating our buyers as some homogeneous buying committee, which means most of our personalization relies on surveying content based on personas or industries. While ...

How can startups and developers actually monetize their AI products? A startup called Koah, which recently raised $5 million ...