Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk ...

Every successful business must change to serve the changing needs of its customers. As the company evolves, so must its brand. Apple, for instance, successfully rebranded itself from a struggling ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. Nike, Chanel, Apple—chances are these well-known brands evoke such ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

3. Make the customer the hero of the story. When someone tells me they completed their estate plan, I celebrate them—not us. That shift matters. When you make people feel empowered, not sold to, you ...

Want to get ahead and open yourself up to new opportunities? A strong personal brand might be just what you need. With the rise of digital platforms, personal branding is more powerful and essential ...

Sylvain Berneron’s debut timepiece made him the most exciting watchmaker in the industry. His second watch is even better.

Making her way from foster care in the Lower East Side to creating a beauty business valued at $25 million, entrepreneur Nadine Ramos credits New York City for being the city that made her. “The ...