Everyone's on the au naturel kick, but most of us need a little bit of makeup to cover up blemishes, dark circles, and pigmentation from time to time (or, if you're like me, every day). The dead ...

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I don't know about you, but much of my time spent trying to fall asleep has been spent on beauty TikTok, which in turn has caused my beauty wish list to grow rapidly. (I only have my boyfriend to show ...

"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

Finding the perfect foundation shade can be a daunting task with so many options available in the market. Whether you're a fan of drugstore makeup or are looking for something a little more luxurious ...

COLOR matching base products can be difficult but don't have to be wasteful. One makeup influencer has revealed how she matches foundations to her skin tone using a simple hack. Jasmine ...

To find your perfect foundation shade, you should always dab a bit on your jawline and neck first. Checking the color match on your neck and jaw prevents jarring discrepancies and results in the ideal ...

Another great way to determine your foundation shade when shopping online is to use one of the many available virtual shade ...