Mastering eye makeup is arguably one of the hardest parts of the makeup application process, specifically because there are so many steps and products working together to form the completed look. But ...

Let him get lost in your sultry stare during your next date. Whether simple and delicate or statement and dramatic, find out how to apply eyeshadow to make him melt. From natural-looking, neutral ...

When Stacey Ciceron of Baldwin turned 40, she wanted to perfect her skin care and makeup routine. “I knew if I was having a challenge in that area, that my friends and my community could be having ...

Sometimes I feel like I'm hiding a dirty secret. I can put together a skin-care regimen like a pro and dab on BB cream and highlighter without even thinking about it, but when I look at eyeshadow ...

For many, makeup is an enjoyable part of our day-to-day routine. Though it’s not completely necessary to feel beautiful, it can certainly have a positive effect on how we feel. At the same time, it ...

Concealer is one of those makeup bag staples that seems easy enough to use, but somehow baffles many of us. Whether you struggle with your color-correcting technique, aren't sure how to find the best ...

In this video, learn how to create a quick and easy yellow eye look in just 5 minutes. This tutorial is perfect for beginners or anyone looking for a vibrant makeup option. Follow the simple steps ...

The pro MUA shares expert makeup tips for beginners, textured skin, lasting lip combos, and how she glams the Dallas Cowboys ...