Ahead, the best ways to apply perfume, so you don't waste a single spritz of your precious scents. Where should you spray perfume?

The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ranks? Ahead, experts share the best way to apply perfume and cologne (a ...

Most of us have a go-to bottle of perfume we spritz on before a big date or important outing, but most of us don't really know how to apply perfume correctly, often left wondering why our signature ...

One of the greatest pleasures of wearing perfume is catching a surprise waft of your fragrance throughout the day. It sparks immediate joy and if you’re lucky, triggers a happy memory. Even the very ...

Fragrance is a bit of a conundrum for many. Much is misunderstood about it, and there hasn't been much of an effort to clear up the misconceptions (until now). There are three big mistakes men (and ...

As with many things this season, the key to scenting lies in layering. Perfumer Sarah Horowitz tells us how to wear it well. Start in the shower. “Steam and hot water activate fragrance,” explains ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Thankfully, there are a few key application techniques and tricks ...