Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app.

Making money through advertising on your website may be easier than you think, based on the number of companies that can provide you with convenient packages to create ad revenue. In addition to ...

Not all conversions are created equal. A sale of a high-value product is more valuable than a low-value one. When our ...

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

How to Promote Your Website for Free on Google: Search Engine Optimization (aka Keyword Optimization) There are many aspects to search engine optimization (SEO) that you can use to improve your site’s ...

Google AdSense is a program that website owners can use to make money from their websites. The ads the program displays on a website are relevant to the site's content and appeal to certain ...