In 2016, when Jenny Camarena walked into her family’s tequila distillery, La Alteña, in Jalisco, Mexico, after years of being ...
If you’ve visited a buzzy bar in any major city in the last 15 years, you’ve probably encountered craft cocktails made with tequila or mezcal. At the very least, you’ve likely sipped a Margarita or ...
After a decade of runaway growth, Tequila is growing up. In 2026, slowing consumer demand, transparency, and industry consolidation reshape what reaches your glass.
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