A bullshit concept from the incel world has been leaking into mainstream culture, so it’s time we explain. I’m talking about the idea of a “sigma male,” who supposedly exists in relation to “alpha” ...

Feeling lost in conversation? Learn the meanings behind viral phrases like "67" and "what the sigma?" to stay in the know.

What do Patrick Bateman, John Wick, Thomas Shelby from Peaky Blinders, and Tyler Durden from Fight Club have in common? Besides the obvious (they’re all white, straight men) these characters are ...

Canadian-US actor Keanu Reeves, supposedly a high-profile example of a "sigma male." (Photo by Mark RALSTON / AFP) (Photo credit should read MARK RALSTON/AFP via Getty Images) Are you tired of ...

TikTok is playing a pivotal role in spreading toxic discourses associated with sigma masculinity, which advocates disinterest in and denigration of women as well as hatred and humiliation of other ...

That infamous sigma male face. Sure, it is often used ironically. But maybe it has a deeper significance. What could it reflect about socio-sexual hierarchies? How could it tie into other cultural ...

Over the last few years, wolf memes have become increasingly popular among Gen Zers. The latest TikTok obsession involves users and brands roleplaying as "alpha wolves." The meme also has a somewhat ...

If you’ve spent any time with kids recently you might have heard them utter the words: that’s sigma. Or even, what the sigma?! Confused about what it might mean, or why kids are so obsessed with ...

Squidward from SpongeBob becoming a viral meme isn’t exactly new, but this sound has so many layers, it genuinely rivals an onion. Stay with us on this one, we promise it’ll end up making sense. In ...