Lando Norris may have taken the checkered flag at F1 Mexico last weekend, but racing fans had something else to cheer for, as Mattel unveiled the latest additions to its Formula 1 Hot Wheels ...

Hot Wheels and Formula 1 have partnered to create a range of 1:64 scale track cars. The first car to launch in this new lineup is a limited edition Formula 1 car with a bespoke Hot Wheels racing ...

I spend too much time window-shopping for sports cars I can't afford. The alternative is looking at Hot Wheels cars: that's a much cheaper hobby, at least most of the time. If you aren't familiar with ...

Convenience store chain 7-Eleven is collaborating with El Segundo toymaker Mattel on a Hot Wheels racing car. The promotion will include a takeover this weekend at one of the chain’s Riverside ...

Uncover thrilling Black Friday deals on Hot Wheels toys. Perfect for young car enthusiasts, these exciting discounts offer ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with ...

The joke is that the passion for cars begins with a toy and since 1968, Hot Wheels has been the hot rod toy car brand for millions of kids. Today, Mattel continues that tradition with wild creations ...

Did you think anyone at Mattel would take a break from developing new castings? Think again and consider all the latest models in the queue.

When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...