Hot Wheels' $10 Lamborghini RC car is USB rechargeable and built to scale. Reviewers say it’s “extremely fun” for kids and ...

My dad couldn't care less about cars. He says I take after his dad and father-in-law regarding my passion for the automotive industry. That's probably partially true. I can think of several moments ...

Walmart is selling the rechargeable Hot Wheels RC Ford Mustang toy for just $11. That's 50% off. Shoppers say it’s "fast and ...

Hot Wheels Rift Rally is a good example of combining physical toys with a mixed-reality gameplay component done right, and it's fun for all ages. Hot Wheels has been a staple in the minds of children ...

I've said it before, and I will repeat it. To learn more about marketing, look at what Mattel has been doing for decades. The El Segundo-based company is a genuine Toy Empire and only second to The ...

Turns out crafting tiny scale models and RC cars of beloved vehicles from history and video games takes plenty of trial and error. Clockwise from top left: Hyundai ...

Limited-edition die-cast set available for pre-order now on Mattel Creations with additional products releasing throughout 2025 and beyond EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Today, Mattel, Inc.

The annual Hot Wheels competition selected a new custom-built car to join its die-cast lineup, continuing a tradition that ...

In a year when the automotive world is consumed by EVs, autonomous systems, and software-defined vehicles, this may seem like ...

The quintessential old-school Hot Wheels wheels, shiny discs with six little lines carved into the chrome, are from a line of the toys called “Ultra Hots.” I’m sure some of you fondly remember racking ...

As seen in the trailer, Margot Robbie’s Barbie takes off for “the real world” in her pink Corvette, only to find Ken (played by Ryan Gosling) tagging along for the ride. Fans of both the Barbie-verse ...