Human existence, with its complex emotions and drive for purpose, captivates thinkers across disciplines. Meshing the ageless narrative of the hero's journey, as detailed by mythologist Joseph ...

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The hero's journey is a universal concept transcending culture and time. Coined by Joseph Campbell, the hero's journey, or the monomyth, is a narrative pattern that appears in almost every major ...

In dealmaking, timing is everything and most failures trace back not to bad execution but to answering the call when the time wasn’t right.

When many people set a goal, they encounter an obstacle and begin to doubt that they can really achieve that goal. What if you thought about goal setting as, by definition, an ordeal? An ordeal that ...

Everyone who's interested in how stories are made is bound to have heard the term "the Hero's Journey." Also known as the monomyth, it's a story archetype coined and popularized by Joseph Campbell in ...

Founder of Pat Perdue Branding and Consulting, Pat is an authority on exec. & corporate brand strategy. His podcasts are heard globally. The most frequent conversation I have with my clients involves ...